Privacy Policy | Prime Farmers

Prime Farmers (“Prime Farmers”, “we”, “us”) respects your privacy. This policy explains what information we collect when you browse this website, create an account, place an order or contact support, and how that information is used.

1. Information we collect

Account data: name, mobile number, email (if provided), password (stored in hashed form), and profile details.
Delivery data: saved addresses, landmark, pincode, and phone number for the recipient.
Order data: products, quantities, prices, delivery slot, and order status.
Payment data: payment method chosen, transaction id, amount, and status returned by the payment aggregator. We do not collect or store full card numbers, CVV, UPI PIN, or net-banking passwords.
Device and usage data: IP address, browser type, app version, and basic logs needed to keep the service secure.
Support data: messages, call recordings if you are informed at the start of a call, and complaint records.

2. How we use information

To create and manage your account and deliver orders.
To process payments through authorised payment aggregators and reconcile settlements.
To send order, delivery and refund updates by SMS, WhatsApp, email or in-app notification.
To handle cancellations, refunds, chargebacks and customer support.
To detect fraud, abuse and unauthorised access.
To improve catalogue, pricing display and delivery coverage.
To meet legal, tax, GST and accounting obligations.

3. Payments and third-party processors

Online payments (UPI, credit/debit cards, net banking and wallets) are processed by RBI-authorised payment aggregators / payment gateways. When you pay online, you may be redirected to the aggregator’s secure page or SDK. That provider processes card and UPI credentials under its own licence and privacy terms. Prime Farmers only receives confirmation of success or failure, a transaction reference, and the amount paid.

We may share order amount, customer name, mobile number, email and a unique order id with the payment partner so the transaction can be completed, refunded or disputed. We do not sell payment data.

4. Who we share data with

Delivery partners and warehouse staff, limited to what is needed to fulfil the order.
Payment aggregators, banks and UPI apps for collection, refunds and chargebacks.
SMS, email and cloud hosting vendors who process data on our instructions.
Government, tax or law-enforcement agencies when required by law.
Professional advisors (accountants, lawyers, auditors) under confidentiality.

We do not sell your personal information to advertisers.

5. Cookies

This website may use essential cookies to keep the site working (for example, to remember a session). We do not use advertising cookies that track you across unrelated third-party sites.

6. Data retention

Account and order records are kept for as long as the account is active and thereafter as required under Indian tax, GST and company law (typically up to 8 years for financial records). Payment logs retained by aggregators follow their regulatory timelines. You may ask us to close your account; some records may still be kept where the law requires it.

7. Security

We use HTTPS on this website, access controls on admin systems, and hashed passwords. Payment card data is handled by PCI-DSS compliant aggregators. No method of transmission is 100% secure; please keep your login OTP and password confidential.

8. Your rights

Subject to applicable law (including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 when in force), you may request access, correction or deletion of your personal data, or withdraw consent where processing is based on consent. Contact support@primefarmers.in or the grievance officer below. We may need to verify your identity before acting on a request.

9. Children

Our services are intended for users aged 18 years and above. We do not knowingly collect data from children.

10. Changes

We may update this policy. The “effective date” at the top will change. Continued use of the website or app after an update means you accept the revised policy.

11. Grievance officer

Grievance Officer
Prime Farmers
Prime Farmers, Sector 45, Gurugram, Gurugram, Haryana 122003, India
Email: grievance@primefarmers.in
Phone: +91 12345 67890